Magee Management Advisors, LLC

 

Business Consulting to help you drive Growth and Operational Excellence

Treasure Chest of Six Sigma Growth Methods, Tools, and Best Practices

This reference is the first comprehensive how-to collection of Six Sigma tools, methodologies, and best practices. Leading implementer Lynne Hambleton covers the entire Six Sigma toolset, including more than 70 different tools—ranging from rigorous statistical and quantitative tools, to “softer” techniques. The toolset is organized in an easy-to-use, alphabetical encyclopedia and helps professionals quickly select the right tool, at the right time for every business challenge.


Hambleton systematically discusses which questions each tool is designed to answer; how the tool compares with similar tools; when to use it; how to use it step-by-step; how to analyze and apply the output; and which other tool to use with it. To further illustrate and clarify tool usage, she presents hundreds of figures, along with never-before-published hints, tips, and real-world, “out-of-the-box” examples.

Sample Customer Testimonials:

  1. I am in the process of obtaining my 6 Sigma Blackbelt and this book has helped me with the tools used in the DMAIC thought process.” [Amazon Reader - R. Robles]

  2. “It is an excellent book. If you have six sigma project running, I think you should have on your side if you need to know about any tools or any reference you need. It details most of the tools for six sigma projects. In this you can be sure that the tool you are using is effective for your project.” [Amazon Reader -Shakeel Ahmad]

  3. “Your book will be referenced in at least four articles in the next two months.  I will send you and Andrea weblinks and/or PDF files of the articles as soon as they are published. I’m sure you’ll be quite pleased.  It’s a terrific and comprehensive text. Congratulations.” Also see, "The Impact of Six Sigma on Food Quality," (International Food Safety and Quality Network (IFSQN); Sept. 4, 2007)  [Thomas R. Cutler, President & CEO]

  4. Rated 5 out of 5” by Tech Target's site SeachQualitySoftware.com features software quality tips using six sigma, and excerpts a chapter from the Treasure Chest  (Sept. 6, 2007) SOFTWARE QUALITY BOOK EXCERPTS

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. in Six Sigma for Marketing Processes, the authors show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth.


This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth.

Sample Customer Testimonials:

  1. “Six Sigma’s New Frontier... [Six Sigma for Marketing Processes] is important, in part, because Six Sigma’s outstanding track record is making many managers consider its potential to tame marketing, every company’s unruly child. Marketing managers have resisted so far, partly because of widespread misperceptions about the nature of Six Sigma.... The benefits of implementing Six Sigma in marketing are undeniable.... Six Sigma for Marketing Processes, which pioneers the difficult task of applying Six Sigma to marketing, will undoubtedly be used as a primary resource for that book...”  [Booz Allen Consulting, Booz Allen_Best 06 Books_sb45_06407.pdf, pp. 15-16.  Read this and other Booz Allen article here.]

  2. "Bridging the Great Divide in Marketing Thinking: How CMOs and Agencies Are Bringing Together Business-School Basics With Creative Dream Schemes.  Clients and agencies owe it to their mutual success to apply systematic, left-brain thinking to the right-brain creative process. "If the client wants something 'exciting,' you need to quiz one another about what 'exciting' means," says Lynne Hambleton, a business consultant and co-author of the book, "Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders and Managers." "Otherwise you can see a lot of time burned up on both sides of the house with nothing to show for it at the end.", by Dale Buss; AdAge - CMO Strategy column, (March 26, 2007).

Flyers about our books (PDF):
Treasure Chest Flyer_Hambleton.pdf
SSigma for Mktg Processes flyer.pdfPublications_files/Treasure%20Chest%20Flyer_Hambleton_1.pdfPublications_files/SSigma%20for%20Mktg%20Processes%20flyer_1.pdfshapeimage_2_link_0shapeimage_2_link_1

Tackling a Process Improvement Initiative article in Business Management, GDS Publishing Ltd.; Issue 15, 2Q 2009.   http://www.busmanagement.com.